What changes. What endures. What matters next.
For more than 20 years, I've worked through major technology shifts, from the internet and mobile to XR and AI, helping organizations respond to what is changing without losing sight of what endures.
What I Do
I work across strategy, technology, creativity, and experience to help organizations understand what is changing, what matters, and what to do about it.
Strategic Foresight— Identifying the shifts in technology, culture, and behavior that are most likely to reshape markets, expectations, and opportunity.
Innovation-to-Market — Turning emerging capabilities into products, services, and experiences that people can understand, value, and trust.
Executive Advisory — Working with leadership teams through moments of change, with a focus on where to adapt, where to stay grounded, and how to move with intention.
Building —I help move ideas off the page and into prototypes, systems, and practical tools that can be tested, refined, and brought to market.
Current Writing & Thinking
I write about trust, technology, credibility, and the changing structure of digital experience.
From Surface Credibility to Proof: Polished experiences alone no longer create trust. Credibility now depends on verifiable structure, not just surface presentation.
The Rise of Synthetic Legitimacy: As AI lowers the cost of appearing credible, authority can be manufactured at scale. The challenge is no longer artificial content, but artificial legitimacy.
The Architecture of Credibility:Why credibility is becoming an infrastructure layer in digital systems, not just a messaging layer in brands. The shift from perceptual to functional trust.
Trust as Constraint or Creative Catalyst: Why trust is moving from something organizations defend to something they design for, and how that shift is reshaping innovation and brand experience.
TRACK RECORD
Chief Innovation Officer — TBWA\Chiat\Day
Managing Director, Innovation Lead — Accenture Song
Global Head of Digital Strategy, EVP— Havas Media Group
Group Director & Partner, Digital Strategy — Ogilvy