A bit about me

Strategy + Creativity + Innovation

For over 20 years,  I have been working as a digital strategist across marketing, media and design, from the mid 90s when the Internet was nascent to the world today — where digital devices and connectivity permeate everywhere.

Virtual & Augmented Reality, Artificial Intelligence & Robotics all fascinate me. I enjoy thinking about how all these revolutionary technologies, devices, data and content will continue to merge together to create new worlds of experiences, the Metaverse.

In my my most recent role as Chief Innovation Officer at TBWA\Chiat\Day, I was responsible for driving innovation at the agency and helping clients build total brand experiences that harness industry disruption, while evolving the agency’s own practices and ways of working.

Prior, I spent five years at Accenture Interactive as Managing Director, where I launched and built out the first immersive content and experiences studio in New York, delivering virtual and augmented reality strategies and experiences for enterprise clients (across healthcare, retail, automotive, and media)  

I have also held senior roles as the Global Head of Digital Strategy, EVP at Havas Media Group, and Partner, Director of Digital Strategy at Ogilvy.

My background also includes time at Omnicom agency Merkley + Partners, IPG Huge, Foote, Cone & Belding, Credit Suisse Asset Management, and the Art Directors Club. In the late 1990s, I also co-founded the design consultancy Futureflair.

I have a MBA in marketing and media from the Stern School of Business, New York University and a BA in political science and art from the University of Pennsylvania.