STRATEGY + MARKETING + INNOVATION
For over 20 years, I have been working in digital marketing and media, from the mid 90s when the Internet was nascent to the world today -- where digital devices and connectivity permeate everywhere.
Virtual & Augmented Reality, Artificial Intelligence & Robotics all fascinate me. I enjoy thinking about how all these revolutionary technologies, devices, data and content will continue to merge together to create new worlds of experiences.
In my current role as Managing Director, content innovation lead for Accenture Interactive, I focus on strategically applying new immersive technologies (VR/AR/MR) for brand and business transformation. Prior to Accenture, I led global digital strategy at Havas Media Group for five years, working with clients such as LG, Hyundia Kia, IBM Watson, LVMH, Coca Cola, and GSK. I also spent six years as partner and director of digital strategy at Ogilvy & Mather, where I focused on developing digital marketing strategies for various clients such as IBM, Kodak, Unilever, Nestle, Pfizer, Wyeth, REMY Cointreau, as well as others within the technology, CPG, health, retail and media industries.
My background also includes time at Omnicom agency Merkley + Partners, IPG Huge, Foote, Cone & Belding, Credit Suisse Asset Management, and the Art Directors Club. In the late 1990s, I also co-founded the design consultancy Futureflair.
I have a MBA in marketing and media from the Stern School of Business, New York University and a BA in political science and art from the University of Pennsylvania.
I am a contributing writer for publications such as Ad Age, Guardian, Campaign US, Media Post, and have been a jury member for Cannes Lions, 4As Jay Chiat, Festival of Media, M&M Global, Webby’s, Kinsale Sharks and Art Directors Club, among others. I also speak often at industry conferences, most recently including Unity Vision, VRX, Social Media Week, Digital Hollywood, NED Peru, Digital Age Summit, App Nation, Beet.TV.